Changing the World’s Health One Nut at a Time - The Brothers Nuts Story

Hi, I'm Jordan Rubin with Ancient Medicine Today, brought to you by draxe.com. And we have a great program for you today. We have wellness entrepreneur Austin Majors, and we're going to talk about nuts. We're also going to talk about a company that you want to take notice of, and it's called Brothers Nuts. Austin, why is it called Brothers Nuts?

So Brothers Nuts, actually me and my brother own this company. We sprout and flavor all of our amazing nuts. And just in case you're allergic to nuts, we also have seeds, so it's not just nuts.

That's awesome because I am nuts about nuts. So Austin is 12 and his father, Dr. Charles Majors, is a bestselling author and someone who has inspired a lot of us, especially the Majors family. And tell us why, you who are in 7th grade, correct?

Why do you So we have a business because— so I'm going to give you a little bit of our story and why we actually started the business. So 6 years ago, our father, me and my brother's father, Dr. Charles Majors, was diagnosed with cancer. And so my mom was a pretty good cook and she started to make him snacks. And so she started to make him these crackled cheesy almonds. And so what happened from there is me and my brother kind of tasted them as well, and he actually got rid of that cancer and lived for a little bit after that, but So we started trying the almonds and we thought, that's really good. And as well as our dad was also researching into the sprouting, and we figured out that sprouting, not a lot of people did it. It tasted amazing. It was amazing for you as well. So that's why we're doing this. And so that's really why we started our business.

Let me ask you a question. So we spoke at an event together. Scoot over here. The camera loves redheads. So stand right here. So we— I met you. speaking at an event last July, and I watched and I was pretty inspired. I think you're going to be as well. I have young children and we are raising them to be world changers. And what I love about the Majors family, particularly the Nut Brothers or the Brothers Nuts or Majors Munchies, we're going to come up with all kinds of things, is that they are passionate about what they do, delivering great tasting products. But also, you want to— what's your tagline? You want to change—

So we want to change the world. And here at Brothers Nuts, we believe—

One snack at a time, right?

Yeah, one snack at a time. We believe The way it's actually changing and becoming healthy for everyone is by changing the snacks you eat. So that's why we have a healthy, amazing-tasting snack.

Okay, so you mentioned sprouting. We've talked a little bit about the benefits of sprouting, and it's becoming a lot more popular. It's an ancient way to unlock nutrients. So when someone asks you, why should I consume sprouted nuts instead of regular nuts, roasted or raw? Why are sprouted nuts and seeds better than roasted and raw nuts and seeds?

Yeah, so first of all, roasted is terrible. Kills the nut, kills the nutrients.

Right.

So you never want to do roasted. Get rid of those automatically. But now sprouting, what sprouting is, is we soak the nut and seed in water for a certain amount of time. Then instead of actually— some people don't even dry it, they just have it like that. But we actually take the time to put them in a dehydrator. A dehydrator is a low-cook, low-heat oven, so it does not kill the nutrients in the nut like roasting does. And so that dries the nut out, and then we flavor it, and then we dehydrate it again. So it keeps all the nutrients in it. But now, why we actually sprout it is for the fact that very, very good health benefits. It actually allows you to digest them way better. We've had people come to us saying that they can't eat nuts. They eat these, they can digest them, and they're really good with it.

I ate 5 bags last night and I'm here today to attest that I'm doing great.

Yes.

So sprouting technically reduces anti-nutrients because, you know, when you eat a whole thing of raw nuts, you kind of feel like there's a bowling ball in your gut. Exactly. You digest it. Roasted is easier to digest than raw, but the nutrients, as you mentioned, particularly the enzymes, are destroyed. So sprouting and dehydrating gives the benefits of raw, the taste of roasted, and unlocks nutrients.

Exactly, yeah.

And makes great flavor. Here's a question for you. I didn't prepare this off camera. Why do some companies produce nuts that are roasted or raw? do the same process Brothers Nuts does. There's a reason, and there's a reason why these are premium. So tell us why other companies don't go to the trouble to do what you do.

Exactly. So now a lot of people don't know the process to probably make one of these bags is 2 to 3 days, and most other nut companies or people that make nuts don't have that time or don't want to put in the time to give you a healthy, amazing snack. So we have these, and that is really the reason why it takes long, it's hard, But we do it and why it's a little more expensive than probably a lot of your other nuts is because these are amazing and everyone can eat them and these will also get you healthier.

Okay. Well, Austin, everyone watching who has been exposed to this sort of generation of television, we see Shark Tank, we see entrepreneur kids, there's a lot of movement towards people starting their own businesses, but you were in school. What kind of grades did you get?

So in school, I do try my best, I usually get either 100%, 95%, 95%, 95%, High A's or at the most low A's.

At the worst low A's.

Yeah, at the worst.

So you're a straight A student.

Yes.

What do you like to do when you're not running your business or in school?

So personally, I love to speak. I want to be a public speaker as well as that. But as well, I like to— I love fashion as well. I'm big into fashion.

Pretty fashionable.

Yes.

I got to take some of your advice for my next programs. I'm getting a little stale.

Yes.

So you like fashion, you like public speaking.

Public speaking, yeah. And I also play some sports. I play football and I ski.

Awesome. Okay, so you're in school.

Yes.

We talk about school being our kids' full-time jobs, and you have a business.

Yes.

Right? Why, when other kids are out playing and having fun, did you decide to invest time after school in this business? What are your motivations?

So truly, so recently my father, Dr. Charles Majors, one of the reasons why we actually started this business, passed away. And one of the reasons that's also pushed us and motivates us even more. For the fact that we truly believe that we can make everyone healthy by just changing the snacks they eat. Instead of eating these artificial cheese snacks and all these terrible gluten-filled snacks, you can eat these healthy, amazing snacks that you were meant to eat, eat the nuts and seeds and unlock your true health.

Absolutely. Well, these boys in Brothers Nuts have fans all over the country and their father, Dr. Majors, was a big inspiration. He co-wrote the book Cancer Killers, which has shown many, many people how to overcome that dreaded disease. And the boys recently lost their dad, and a big part of what they do is a legacy to him. And so when you're involved in Brothers Nuts, I think you probably get a sense of fulfilling that legacy. We absolutely do. Tell us a little bit about what your dad told you and taught you regarding Brothers Nuts, and what did he say to you about how this business can impact people?

So yeah, so our dad was a chiropractor and he helped a lot of people. And he would come in contact with people with diabetes, people that want to go on diets, and even he himself went on certain diets. So we made this for people who want to be healthy and go on certain diets. These are perfect for vegans and a lot of people.

Well, and you make a good point because you talked about this particular flavor, Crackled Cheesy Almonds. Now, there's a Z in it. It's not cheesy, it's cheesy. So this doesn't even have any cheese.

No, no. What's cool about these is we've seen some type of cheesy snacks, either they have dairy or they don't really taste like actual cheese. So we've actually figured out a way to make it taste like cheese using nutritional yeast.

Well, what makes yeast nutritional? Because I know it's called nutritional yeast, but is it really nutritional?

Yeah, no, it's actually very good for you. It helps repair the gut and it's also very good for you, also making that taste amazing and better for you.

I ate almost a whole bag last night. So I'm Jordan Rubin here on Ancient Medicine Today. We are broadcasting live. with Austin Majors from Brothers Nuts. And folks, if you're someone who snacks, which is pretty much everybody, I want to encourage you to support this company. We have brought the Nut Brothers, or the Majors Brothers, into our offices in Nashville. We're in the process of giving them a tour behind the scenes. So we are sort of chronicling you going through each department. So we were just showing them the editing suite. We said, how about doing a live broadcast with us? That will really sort of immerse you in what we do. And so we're really excited about that. And we've talked at draxe.com about having a heart to partner and mentor companies, but part of that is supporting the mission. You know, most businesses that start don't make it. Could you imagine putting your money in the hands of mission-driven people who want to change the world, who want to fulfill a legacy, and are passionate about helping kids their age and their parents be healthier. That's what Brothers Nuts does.

Yeah.

You know what I love to say is vote with your dollar, and I certainly vote. It's a privilege and a responsibility, but rather than just voting on a ballot, what if we purchase foods that promote sustainable agriculture, that promote the organic movement, that promote the— or discourage chemicals and processed ingredients?

Yeah.

Well, I have a quick question off topic. How many And which Brothers Nuts products do you eat every day?

So really, we're making these daily on a daily basis, but a lot of people ask us what's our favorite flavor. So our favorite flavor a lot of the time depends on the person. If you like sweet things, I'm going to guide you either towards the Sweet Apple Pecans or the Sweet and Salty Sunflower Seeds. Or if you like some savory things or you like the cheese, Crackle Cheesy Almonds. And what a lot of people may not know is the Crackle Cheesy Almonds are one of our best sellers. Now, of course, they all sell amazing since they all are amazing, but a lot of people love our special ingredient, the nutritional yeast, and how it actually tastes like cheese but it's non-dairy.

Austin, I'm going to give you 2 tips when it comes to business. Number one, when someone asks you a question, give them the answer you want to give them, which you did. So I said, which nuts do you eat every day? And you said, well, people ask me what are the best flavors. And the other one is when someone says, what's your best seller? Always say, they all sell the best. You did it, buddy. Good job. Maybe you should be teaching me. All right. We have multiple ingredients that you use as a base.

We do.

So I'm going to put you on the spot while— well, there's a reason because I'm going to actually eat some of these because I'm hungry. There's almonds, you use pumpkin seeds, you use walnuts, and you use pecans. Could you give me some quick benefits about each nut or seed? Because they're all different. They all provide different nutrients. They have a different taste, but I bet you'd be interested in knowing why each of them are good. If you leave anything out, I'll just add something.

Yeah, so walnuts, I'm going to start with walnuts. Walnuts are very good for you. They're full of omega-3 fatty acids, which are very crucial for your health and body. Now we're at the pumpkin seeds. Pumpkin seeds are actually, a lot of people don't know, pumpkin seeds are very good for you. They're very good for your stomach and your body, as well as we have some, so our sweet and salty sunflower seeds. Now these ones are actually one of our healthiest flavors but are also sweet. These have 2 of the healthiest seeds out there. They have sunflower seeds and chia seeds.

Wow.

Now, a lot of people don't know that chia seeds are in here, but again, a lot of people already know that those are super, super healthy for you. Moving on, we have the pecans. Now, pecans are one of our sweeter flavors, and of course pecans are amazing for you. Almost all of these nuts are amazing and healthy for you. But now I'm going to get into some of the ingredients in this. This is a sweeter nut. a sweeter flavor. And so in here to sweeten it, we use stevia and xylitol. Now, those are 2 natural sugar alcohols that don't really raise your blood sugar at all. So those are very good for you.

Okay, so pecans are high in B6, pumpkin seeds are high in zinc and a good plant source of iron, good for the prostate, and they have something called beta-sitosterol. You're going to remember that next time, right?

I will, yeah.

That's really good for cholesterol. Sunflower seeds, you know that I heard years ago that The army, I think it was an American army in World War II, they didn't have much food, but they found a big storage place of sunflower seeds and they lived on half a cup of sunflower seeds a day because it's so rich in B vitamins and has various fatty acids including oleic acid, which is omega-9, also omega-6. Walnuts you mentioned. I want to show you these. These are kind of cool. Walnuts are high in omega-3s. I don't know if you ever realized this, Austin, they kind of look like a brain.

They do, yeah, and they're very good for your brain cells.

I think my brain looks just like this. So walnuts have omega-3s. You know what the omega-3 in walnuts is?

It helps, it's good for your brain cells.

Do you know what the name is though?

No.

I got to sound smarter than you. Come on, just say you don't know. Alpha-linolenic acid, same as in flaxseed. These are really good too, but almonds also have a lot of minerals. Nuts are great sources of minerals.

I think they are as well. A lot of people really like those and they're healthy for you.

Almonds, somebody once said that if you eat 9 almonds a day, you'll be much, much healthier. Almonds have something called amygdalin, which is vitamin B17. It's the bitter principle, but it's only in the skin, so you don't want to blanch them. These are outrageously good. So folks, I'm Jordan Rubin with Ancient Medicine Today, brought to you by draxe.com, and we're here Talking about the Majors family and Brothers Nuts. So here's the deal, folks. If you want to be on mission with these boys, you don't see Caleb, he's off camera right now. He's sort of running the stuff behind the scenes, but they are on a mission to transform the way America snacks. So if you visit brothersnuts.com, you can order these products shipped directly to you. And they're made by these Wonderful boys and their mom, who you said is a pretty good cook.

Oh, yeah.

But probably a really good cook, right? Because we're on camera right now, she's watching. So these products are awesome. We sampled them with our kids last night. I ate a lot of them. They ate a lot of them. I think every human being would love the crackled cheesy almonds. They're very loud. I was even making noise while chewing them.

Yeah, I know. That's what the sound is.

I have to say that the sweet apple pecans are a great Sort of salty-sweet combo. But I really liked the— what did I like? I like them all, but I really, really liked the pumpkin seeds. And this is sort of my sleeper, the sweet and salty sunflower seeds are really, really good. You can make a trail mix out of all of them.

Exactly.

So, I heard that— now, everybody, folks, if you snack, go ahead and support brothersnuts.com. Visit there, buy their product. Helping to mentor them a little bit in their business. But what's new on the horizon for Brothers Nuts? You gave me a little secret of some new flavor that's coming out that sounded awesome.

Yeah, so what we've been doing recently, we have seasonal releases. So we've done it for the fall months, the winter months, but we're actually going to be coming up with a spring release. And so just a little secret for you guys watching this live, it is going to be a nice little hint. It's going to be having lavender in it. And what's going to be called the lemon lavender cashews. I'm not going to tell you any of the ingredients except the lemon lavender cashews, so try to guess and see. Make sure you try them when they come out.

Okay, and I heard they taste like cookies. I mean, they're sweet, right?

Yeah, yeah.

Using lavender is really great. We've talked a little bit about lavender on this program because we love lavender as an essential oil. So you're 12, going to be 13 in the summer, right?

Yes.

So if someone's watching today and they're inspired because You are an A student. You have a great sense of fashion, clearly, and you are the co-owner of a business. What advice do you have for somebody who is a preteen or teenager that wants to make a difference in the world? Why are you doing this and running a business when other kids are sort of messing around and playing video games?

No, no, no. We are the future, and all the teenagers and kids are the future. We have to shape our world to how we want it to be. So we believe that if you have an idea that you think will change the world, go out and get it, do it. So that's what we did and we believe that changing the world is making everyone healthy.

Okay, so one more time, Brothers Nuts makes sprouted delicious snacks to transform your health. So we've got crackled cheesy almonds. No cheese, it's Cheezy with a Z. Cheezy, that could be like a rapper name, right?

Cheezy.

It could, a little cheesy. Then we've got sweet and salty sunflower seeds. These are sweet and salty, very self-explanatory. Spicy basil pumpkin seeds. Basil is a pretty awesome herb. It's got a lot of benefits in and of itself. Then we have garlic salty walnuts.

Those are very, very simple. All that is in there is walnuts, olive oil, and garlic sea salt.

Awesome. And it's great for your brain. It looks like a brain. And last but not least, sweet apple pecans, which I'm going to try a few in just a moment. Notice I'm sort of eating my way through this program. So Austin, if I were to ask you to tell me what you envision for the future of Brothers Nuts, we talked a little bit about this yesterday, but I am a big believer in casting a vision. So thousands, hundreds of thousands are watching. So where do you see Brothers Nuts going in the future?

Yeah, so we want to be that main snack that everyone knows. We want everyone eating these instead of these chips, these artificial snacks, and all these snacks that are killing you and making you not healthy. We want these to be your number one go-to snack.

I'm glad you didn't mention brand names. That was awesome because we worked on that because for effect, you sort of want to say the brand names, but we try not to do that around here. We only speak positive about competition. But I really love these products and we at draxe.com want to help you grow and succeed. Folks, how awesome is it that you get a chance to invest in the lives of others and invest in your own health at the same time? So visit brothersnuts.com. And as always, if you like this information, punch that like button, click that share button. We want this video to break all records because we want our children to transform the world, and these boys are doing it, and they can't do it without you, right?

Exactly, yeah.

I even was talking to your mom about How customer service friendly you are, and they will do whatever it takes to deliver you a great product. And now let me ask you this, these are really delicious, but do you actually make these? I mean, do you actually make these?

Yes. No, we oversee everything and we actually make them ourselves. We sprout them, we flavor them, we do everything ourselves. We make sure that you get the most premium best snacks.

That is absolutely awesome. Now, we want to go ahead and give you a chance on Ancient Medicine Today to ask a couple of questions. So if anyone has any questions, Go ahead and shoot them to us. I think we have a couple and I'm going to try to answer them, but I bet Austin can answer them. So what questions do we have, ladies?

All right. We have a few people asking, do you have gluten-free options? Yes. No, actually every single one of our seeds and nuts are actually gluten-free, which is amazing. And they're a lot of other things free. They're great for vegans, they're dairy-free, gluten-free, everything.

Can omnivores eat them?

Yeah.

Can carnivores eat them?

Yes.

Can flexitarians eat them?

Yes.

Okay, everyone can eat them. What's the other question?

All right.

Flexitarian is a vegetarian with big muscles.

Yes.

Actually, not really.

Where do you guys ship to? Where can people get these? We ship them to all the states in the United States. We ship them all across the United States, wherever you're at.

We have an international audience, so there's a lot of people right now in Stuttgart, Germany, or Switzerland, or wherever that is, that are very disappointed. But who knows? Brothers Nuts could go international. How does a London office sound to you?

Yeah, no, we are always getting ready to get international. We've had so many questions on that. We've been working on that every day.

Awesome. Well, folks— oh, we have another question. You're popular today. I don't usually get this many questions.

Yeah. Are your snacks organic? Yes. So what we have is we have raw nuts and then if not all, almost all of our ingredients are organic.

Right. So they're currently not certified organic. a small business, what makes America great, but they told me yesterday that they want to work towards getting organic certification. So we're going to help work with that because I remember when I started my business, I was a lot older than you and I still didn't know the ropes. I don't know why you have to know ropes, but I didn't know the business, let's just say that. But I'm really excited about what you're doing, buddy. I'm proud of you.

Thank you.

Now listen, we always tell you here at Ancient Medicine Today and draxe.com to be on mission with us. This is a really important mission. We have a company here that was started by a family that's committed to changing the world, and these boys are carrying on the legacy of their father. So you've heard the term pay it forward. Well, this is a double whammy for you. You get to support these boys, this family, and you get to transform your health. I promise you folks, if you try the Crackled Cheesy Almonds, if you try— these are so good, I said I was going to eat them— the Sweet Apple Pecans, all of these are great. You have sample packs, right? Well, you know what I need? I have one more question for you. If someone's out there and says, I want to get going with Brothers Nuts, what product do I order? Tell us about like your biggest, awesomest pack.

Yeah. So what we have is online, there's a little thing instead of ordering singly every single flavor, it's a pack that you can get one, you get one flavor of each, a big size or small size. And when you do that, you also get a discount on it as well. So especially if it's your first time trying, If you don't want to get the all big pack, get a small one of each. It's in the— it's called a starter pack. There's a small starter pack and a deluxe starter pack. Make sure you get that. You save money and you get one of each of the amazing flavors.

All right, well, forget the small because the third tip of business is tell them about the deluxe starter pack. We want you to get the deluxe. The deluxe always just sounds better.

Yeah, and you save way more money by going to the big. You get more and you save more money, and that's what is amazing, and you're still getting that amazing taste.

If someone out there is watching and wants to hire you for their commercial, how can you be reached?

Oh, so you can reach us at thebrothersnuts@gmail.com, all one word, no capitals. And you can do that, and— or of course it's on our website, and we're also on Facebook, Brothers Nuts. Make sure you go to our Facebook page and go like us there.

We like to say, like, punch that like button.

Exactly, yeah.

Elbow that share button, all that. I'm just learning this stuff. You're probably more technologically inclined than me. But folks, I'm excited about having Austin on, but please don't start watching his program instead of ours. Still stay on Ancient Medicine Today because we do have some more adult stuff sometimes, but not that kind of adult stuff, but you know what I mean. I think you might steal our audience here. We've got to be very careful.

Maybe, yes.

Because once you get on there with Austin, it's probably hard to get off. But also, check out our Instagram today because we are giving a tour of the Dr. Axe offices of Caleb and Austin Majors and their mom, Andrea, who's behind camera. She created Yes. The brothers who created the nuts. That's pretty awesome. But we are mentoring them and we're hoping that we can help them grow in their business and we're hoping we can help you grow in your health. Folks, I want to remind you, Ancient Medicine Today is on each and every weekday, Monday through Thursday, 10:30 a.m. Central Time, and we are here to transform your health. Also, if you want to know more about nuts and seeds and any other health topic, visit draxe.com. There's nearly 2,000 articles. that'll help transform your health. And I know what you're going to do, you're going to say, how many more episodes can we get with Austin? We're working on it. We're talking to his agent. We're trying to get a package deal. We want the deluxe supreme Austin package for our program, so he will be back. I'm Jordan Rubin.

I'm Austin Majors.

God bless you. See you next time.