People · Leaders in Natural Health
Dave Asprey
Who is Dave Asprey?
Dave Asprey is a health-science entrepreneur known worldwide as the “Father of Biohacking.” He created Bulletproof Coffee, founded Bulletproof 360, Danger Coffee, TrueDark, and Suppgrade Labs, serves as CEO of Upgrade Labs, hosts The Human Upgrade podcast, and is a four-time New York Times bestselling author.12
Before the wellness empire, Asprey was a Silicon Valley technologist — an early internet journalist, a cybersecurity expert, and co-founder of a division of Exodus Communications. He even earned a claim to internet history: selling caffeine t-shirts from his dorm room before the web browser existed, which he calls the first product ever sold online.3
The turn came from his own biology. In his twenties he was overweight and battling brain fog and chronic fatigue — successful on paper, failing in body.4 A cup of yak-butter tea in Tibet sparked the recipe that became Bulletproof Coffee, and the engineering habit of measuring, testing, and iterating — applied to his own body with nearly two million dollars of self-investment — became a movement with a name he coined: biohacking.53 He has maintained a 100-pound weight loss for decades, built companies around MCT oil, collagen protein, and functional coffee, and reports reversing his biological age on lab markers.46
Is Dave Asprey a doctor?
No — and he does not present himself as one. Asprey is a technologist, entrepreneur, and author who applies an engineering mindset to human biology. He works alongside doctors, researchers, and scientists, and frames his methods as self-experimentation and performance optimization rather than medical care.3
He does not diagnose or treat, and readers should bring medical questions to their clinicians. At the same time, his outsider status is central to his story: unbound by clinical convention, he tested practices like intermittent fasting, MCT oil, light management, and cold exposure years before mainstream research caught up, and helped build billion-dollar categories around several of them.2 He has been featured on Nightline, the Today Show, The Dr. Oz Show, The Joe Rogan Experience, and in Men's Health, Wired, and Vogue.4
The Dave Asprey companies: from Bulletproof to Upgrade Labs
Asprey's ventures span Bulletproof 360 (the coffee and supplement company he founded), Upgrade Labs (his biohacking gym franchise, where he is CEO), Danger Coffee, TrueDark, Suppgrade Labs, 40 Years of Zen, and the Biohacking Conference — the largest and longest-running in the world.23
The portfolio rounds out with TrueDark light-management eyewear, the Suppgrade Labs supplement line, and the Biohacking Conference — the largest and longest-running in the world, which celebrated its 10th anniversary in 2024.32
The Dave Asprey approach: what biohacking means
Biohacking — the movement Asprey founded and named — is changing your environment and inputs to take control of your own biology: food quality, light, sleep, temperature, breath, supplements, and technology, measured and adjusted like an engineering problem.
The core premise: your body is a system you can measure, debug, and upgrade — you are in charge of it, not the other way around.
The Bulletproof template: quality fats, grass-fed and pasture-raised sources, vegetables, low toxins, minimal sugar — food chosen for how it makes you perform.
Flexible intermittent fasting — including fat-assisted fasts — trained gradually, to build metabolic flexibility without misery.
Mitochondria run the show: feed them, protect them from junk light and stress, and train the brain directly with neurofeedback.
Work with the body's laziness principle — brief, intense, precisely-targeted stimulus beats grinding volume.
Longevity as the ultimate metric — stacking today's choices toward a stated goal of living to 180.
Several of the therapies the biohacking movement popularized — red light therapy, cold exposure, hyperbaric oxygen, peptides — are the same tools offered at Dr. Axe's Longevity Clinic.
The debate around Dave Asprey
No honest profile of Asprey skips this part. He is one of the most influential voices in modern wellness — and one of the most criticized. The criticism deserves the same depth as the praise.
The coffee fight
Asprey's founding claim was that most coffee is loaded with “performance-robbing” mold toxins called mycotoxins — and that his lab-tested beans were the answer. Coffee scientists pushed back hard. Roasting destroys the large majority of mycotoxins, more than 100 countries already regulate their levels in food, and a study of people drinking four cups a day found mycotoxin exposure at roughly 2 percent of the maximum safe level.11 Physician David Bach noted that producers already remove mycotoxins and that no evidence supports the claim they make people sluggish.10 Gizmodo and Fast Company published detailed debunkings, including the allegation that similar beans from his reported roaster sold for roughly half the price.9 Even Joe Rogan, an early amplifier of the mold claims, later said he had taken them at face value before reviewing the evidence himself.
The foods he says to avoid — and why
Asprey's caution lists warn people away from foods most of nutrition science considers healthy — raspberries, brown rice, and others. His reasoning is specific: phytic acid in grains and seeds can bind minerals like zinc, iron, and calcium in the gut, reducing their absorption; lectins can irritate the gut lining in sensitive people; and raspberries — a soft, thin-skinned fruit — are prone to mold growth after harvest, which connects to his broader mycotoxin concerns.
This is where personalized medicine comes in. Most people will do exceptionally well with raspberries — they are one of the highest-fiber, lowest-sugar fruits on earth, rich in vitamin C, manganese, and polyphenols like ellagic acid and anthocyanins that research links to healthier blood sugar, blood vessels, and brain aging — which is why berries rank so high in our guide to the most nutrient-dense foods on earth. A smaller subset of people who are sensitive to phytic acid, or who are working through an active gut condition, may not do as well — and for them, a short, test-guided elimination makes sense. The same thinking applies to brown rice, and there is an even simpler option: sprout the rice, which eliminates the phytic acid. Soaking, sprouting, and fermenting are how traditional cultures prepared grains for thousands of years, and cooking deactivates most lectins. As for the mold concern, buying raspberries fresh or frozen and eating them promptly answers it. The plan should fit the person, not the fear — blanket bans are the wrong tool.
Self-experiments and big claims
Most of Asprey's conclusions come from an experiment with one subject: himself. That is the honest strength and the honest limit of his work. His reported reversal of biological age rests on epigenetic-clock testing that scientists still debate; his claim to have sold the first product on the internet is his own telling, not settled history; and critics quoted on his Wikipedia page describe the Bulletproof Diet as “simplistic, invalid and unscientific.”10 He has also been open that his anti-aging toolkit includes cosmetic procedures, including plastic surgery — context worth having when weighing his appearance as evidence for the protocols.
Where the money flows — and the credit due
The structural critique is the simplest: his protocols route through his own products — the coffee, the supplements, the eyewear, the gyms — so recommendation and marketing travel together. Keep that in view, and then give him what he earned: he pushed intermittent fasting, MCT oil, sleep optimization, light management, and cold exposure into the mainstream years before the research caught up, and several of those practices now carry real published evidence. Read him the way he presents himself — a self-experimenter sharing experiments — and you will get the value without swallowing the claims whole.
Dave Asprey books — and which one to read first
His major books: The Bulletproof Diet (2014), Head Strong (2017), Game Changers (2018), Super Human (2019), Fast This Way (2021), Smarter Not Harder (2023), and Heavily Meditated (2025). Four have been New York Times bestsellers.46
The book that launched a movement — food quality, fats, and energy.
Food & energyLaws of high performance distilled from hundreds of podcast guests.
PerformanceGetting bigger results from smaller, sharper doses of effort.
EfficiencyNeuroscience meets ancient practice — upgrading the mind itself.6
Mind & spirit| Book | Year | Best for |
|---|---|---|
| The Bulletproof Diet | 2014 | Food quality, fats, and all-day energy |
| Head Strong | 2017 | Brain performance and mitochondria |
| Game Changers | 2018 | High-performance habits and mindset |
| Super Human | 2019 | Longevity and anti-aging strategy |
| Fast This Way | 2021 | Intermittent fasting, done gradually |
| Smarter Not Harder | 2023 | Efficient fitness and recovery |
| Heavily Meditated | 2025 | Meditation, forgiveness, and the mind |
The Human Upgrade podcast
The Human Upgrade — formerly Bulletproof Radio — is Asprey's Webby Award-winning podcast, with more than 1,000 episodes and over 200 million downloads: long-form conversations with doctors, scientists, and performers on human optimization.54
If the technology side of health optimization draws you in, his show is the deepest archive in the field — and if you want the same conversation grounded in food, faith, and natural medicine, you'll feel at home on The Dr. Josh Axe Show.
Watch Dave Asprey
Dave Asprey quotes worth keeping
“Every cell in your body is listening.”
From daveasprey.com 5Dave Asprey supplements and products
Asprey's product ecosystem includes Suppgrade Labs (supplements), Danger Coffee, TrueDark light-management eyewear, and the Bulletproof line he founded — built around the inputs his protocols rely on: MCT oil, collagen, coffee quality, and light.3
Our editorial approach at DrAxe.com is to evaluate ingredients rather than personalities or brands: every supplement we cover receives a computed Dr. Axe Score — start with our guides to creatine and magnesium glycinate.
Does Dave Asprey really plan to live to 180?
Yes — living to at least 180 is his stated goal, backed by roughly two million dollars invested in measuring and upgrading his own biology. He reports reversing his biological age on lab markers; how far the approach scales is one of the open questions his critics raise.35
Whatever you make of the number, the posture behind it — treating aging as a solvable engineering problem rather than a sentence — has pulled enormous attention and investment into longevity science. Our own conviction runs parallel with a different foundation: the body was designed to heal, and the deepest levers are cellular — the thesis of Heal Your Cells and the work of The Longevity Clinic.
Where we align and where we differ
Asprey and I agree on more than people might expect — food quality, fats, fasting, cellular energy, sleep and light, and taking ownership of your own health. We differ most in the spiritual foundation — his focus leans toward new age spirituality and consciousness practices, while mine is driven by Christian faith — and in his restrictions on foods like raspberries and brown rice that I consider healthy.
- Food quality first — grass-fed, pasture-raised, low-toxin, minimal sugar
- Cellular energy and mitochondria as the deepest layer of performance and healing
- Fasting, sleep, light, and cold as powerful, underused tools
- Ownership — your health is your responsibility, not something to outsource entirely
- Spirituality: his focus leans toward new age spiritual reality — consciousness work, altered states, and meditation technology — while mine is driven by Christian faith and the body's God-given design
- Food bans: he warns people off foods like raspberries and brown rice over phytic acid, lectins, and mold toxins; I rank berries among the healthiest foods on earth
- Engine: technology-first self-experimentation and a product ecosystem of his own, vs. food-first natural medicine guided by clinicians and lab work
Career timeline
Silicon Valley tech career — early internet journalist, cybersecurity expert, and co-founder of a division of Exodus Communications; sells caffeine t-shirts from his dorm room, which he calls the first product sold online.3
Battling weight, brain fog, and chronic fatigue, he begins his self-experimentation quest; a cup of yak-butter tea in Tibet inspires what becomes Bulletproof Coffee.45
Founds Bulletproof and launches Bulletproof Radio; MCT oil, collagen protein, and functional coffee go mainstream.2
The Bulletproof Diet published — his first New York Times bestseller.4
Head Strong published; launches the first Upgrade Labs biohacking facility.2
Game Changers published.1
Super Human published, laying out the plan to live to 180.4
Fast This Way published; podcast renamed The Human Upgrade.3
Smarter Not Harder published; Danger Coffee and Suppgrade Labs grow the post-Bulletproof portfolio.3
The Biohacking Conference — which he created and hosts — celebrates its 10th anniversary as the largest in the world.2
Heavily Meditated published, built on the 40 Years of Zen program.6
Get Dr. Axe's weekly breakdowns of the leaders, therapies, and protocols shaping natural health — including new profiles in this Leaders in Natural Health series.
Frequently asked questions about Dave Asprey
Sources
- Omega Institute. Dave Asprey — founder of Bulletproof Coffee and the biohacking movement; CEO of Upgrade Labs. eomega.org
- Milken Institute. Dave Asprey speaker profile — Father of Biohacking; Danger Coffee; Biohacking Conference 10th anniversary; 40 Years of Zen. milkeninstitute.org
- DaveAsprey.com. About Dave Asprey — companies, tech career, Exodus Communications, TrueDark, Suppgrade Labs, and the quest to live to 180. daveasprey.com/about
- Amazon. Dave Asprey author page — 100-pound weight loss, chronic fatigue and brain fog story, 200M+ podcast downloads. amazon.com
- DaveAsprey.com. Official site — 4x NYT bestselling author; The Human Upgrade with 1,000+ episodes; biological-age claims. daveasprey.com
- Heavily Meditated (publisher synopsis). Dave Asprey's 2025 book — 40 Years of Zen; media appearances including Nightline, The Dr. Oz Show, and The Joe Rogan Experience. abebooks.com
- A4M. Speaker profile: Dave Asprey. a4m.com
- Bulletproof. Dave Asprey author bio — yak-butter tea origin; Today Show, Fox News, Dr. Oz appearances. bulletproof.com
- Fast Company. Read This Before You Spend $19 on Bulletproof Coffee Beans — Gizmodo's debunking and bean-sourcing allegations. fastcompany.com
- Wikipedia. Dave Asprey — mycotoxin claims, physician David Bach's critique, and critics' assessment of the Bulletproof Diet. en.wikipedia.org
- Driftaway Coffee. A look at Bulletproof Coffee's claims — roasting, regulation, and the four-cups-a-day mycotoxin study. driftaway.coffee
Editorial note: This is an independent, fact-checked editorial profile. Dave Asprey did not commission or review this page, and DrAxe.com has no commercial relationship with his companies. Corrections are welcome through our editorial policy page.
Published September 2026.
