People · Leaders in Natural Health

Dave Asprey

Father of Biohacking · Founder, Bulletproof Coffee · CEO, Upgrade Labs · Host, The Human Upgrade
Dave Asprey turned an engineering mindset on his own failing biology — then turned the results into Bulletproof Coffee, the biohacking movement, four New York Times bestsellers, and a stated plan to live to 180.
The Father of Biohacking4x New York Times bestselling author200M+ podcast downloadsUpdated Sep 2026
4x
New York Times bestselling author
200M+
Downloads of The Human Upgrade podcast
1,000+
Podcast episodes and counting
$2M
Invested in measuring and upgrading his own biology
180
The age he plans to live to
PublishedSep 3, 2026Last verifiedSep 3, 2026Editorial policyFact-checking policy
Dave Asprey in 60 seconds
Best known for
Founding the biohacking movement — and Bulletproof Coffee
Who he is
Health-science entrepreneur, technologist, and author — not a doctor, and he doesn't claim to be
Companies
Bulletproof 360 (founder) · Upgrade Labs (CEO) · Danger Coffee · TrueDark · Suppgrade Labs · 40 Years of Zen
Signature approach
Biohacking — take control of your own biology through environment, inputs, and technology
Signature concepts
Bulletproof Coffee · the Bulletproof Diet · fat-assisted fasting · brain upgrading · living to 180
Books
The Bulletproof Diet · Head Strong · Game Changers · Super Human · Fast This Way · Smarter Not Harder · Heavily Meditated
Podcast
The Human Upgrade (formerly Bulletproof Radio) — Webby Award winner, 1,000+ episodes
Events
Creator & host of the Biohacking Conference — the largest and longest-running in the world
Origin story
Silicon Valley tech career · battled weight, brain fog, and chronic fatigue in his twenties · a cup of yak-butter tea in Tibet
Known for personally
A 100-pound weight loss maintained for decades — and a plan to live to 180
The story

Who is Dave Asprey?

Quick answer

Dave Asprey is a health-science entrepreneur known worldwide as the “Father of Biohacking.” He created Bulletproof Coffee, founded Bulletproof 360, Danger Coffee, TrueDark, and Suppgrade Labs, serves as CEO of Upgrade Labs, hosts The Human Upgrade podcast, and is a four-time New York Times bestselling author.12

Before the wellness empire, Asprey was a Silicon Valley technologist — an early internet journalist, a cybersecurity expert, and co-founder of a division of Exodus Communications. He even earned a claim to internet history: selling caffeine t-shirts from his dorm room before the web browser existed, which he calls the first product ever sold online.3

The turn came from his own biology. In his twenties he was overweight and battling brain fog and chronic fatigue — successful on paper, failing in body.4 A cup of yak-butter tea in Tibet sparked the recipe that became Bulletproof Coffee, and the engineering habit of measuring, testing, and iterating — applied to his own body with nearly two million dollars of self-investment — became a movement with a name he coined: biohacking.53 He has maintained a 100-pound weight loss for decades, built companies around MCT oil, collagen protein, and functional coffee, and reports reversing his biological age on lab markers.46

Straight answer

Is Dave Asprey a doctor?

Quick answer

No — and he does not present himself as one. Asprey is a technologist, entrepreneur, and author who applies an engineering mindset to human biology. He works alongside doctors, researchers, and scientists, and frames his methods as self-experimentation and performance optimization rather than medical care.3

He does not diagnose or treat, and readers should bring medical questions to their clinicians. At the same time, his outsider status is central to his story: unbound by clinical convention, he tested practices like intermittent fasting, MCT oil, light management, and cold exposure years before mainstream research caught up, and helped build billion-dollar categories around several of them.2 He has been featured on Nightline, the Today Show, The Dr. Oz Show, The Joe Rogan Experience, and in Men's Health, Wired, and Vogue.4

25+Years of self-experimentation
TechSilicon Valley — cybersecurity & cloud era
WebbyAward-winning podcast host
10thBiohacking Conference anniversary, 2024
The empire

The Dave Asprey companies: from Bulletproof to Upgrade Labs

Quick answer

Asprey's ventures span Bulletproof 360 (the coffee and supplement company he founded), Upgrade Labs (his biohacking gym franchise, where he is CEO), Danger Coffee, TrueDark, Suppgrade Labs, 40 Years of Zen, and the Biohacking Conference — the largest and longest-running in the world.23

Bulletproof 360
Founder · stepped back from day-to-day leadership
Billion-$
Categories mainstreamed — MCT oil · collagen · functional coffee2
Founder
Upgrade Labs
CEO · current
1st
Biohacking gym in the world — now a franchise2
Active
Danger Coffee
Founder · current
Mold-tested
Remineralized coffee, designed for your biology3
Active
40 Years of Zen
Founder · current
5-day
Neuroscience-based brain-training intensive2
Active

The portfolio rounds out with TrueDark light-management eyewear, the Suppgrade Labs supplement line, and the Biohacking Conference — the largest and longest-running in the world, which celebrated its 10th anniversary in 2024.32

Health philosophy

The Dave Asprey approach: what biohacking means

Quick answer

Biohacking — the movement Asprey founded and named — is changing your environment and inputs to take control of your own biology: food quality, light, sleep, temperature, breath, supplements, and technology, measured and adjusted like an engineering problem.

1Take control of your biology

The core premise: your body is a system you can measure, debug, and upgrade — you are in charge of it, not the other way around.

Biohacking
2Eat for energy, not dogma

The Bulletproof template: quality fats, grass-fed and pasture-raised sources, vegetables, low toxins, minimal sugar — food chosen for how it makes you perform.

The Bulletproof Diet
3Fast smarter

Flexible intermittent fasting — including fat-assisted fasts — trained gradually, to build metabolic flexibility without misery.

Fast This Way
4Upgrade the brain

Mitochondria run the show: feed them, protect them from junk light and stress, and train the brain directly with neurofeedback.

Head Strong40 Years of Zen
5Get more from less

Work with the body's laziness principle — brief, intense, precisely-targeted stimulus beats grinding volume.

Smarter Not Harder
6Play the long game

Longevity as the ultimate metric — stacking today's choices toward a stated goal of living to 180.

Super HumanLive to 180

Several of the therapies the biohacking movement popularized — red light therapy, cold exposure, hyperbaric oxygen, peptides — are the same tools offered at Dr. Axe's Longevity Clinic.

The other side

The debate around Dave Asprey

No honest profile of Asprey skips this part. He is one of the most influential voices in modern wellness — and one of the most criticized. The criticism deserves the same depth as the praise.

The coffee fight

Asprey's founding claim was that most coffee is loaded with “performance-robbing” mold toxins called mycotoxins — and that his lab-tested beans were the answer. Coffee scientists pushed back hard. Roasting destroys the large majority of mycotoxins, more than 100 countries already regulate their levels in food, and a study of people drinking four cups a day found mycotoxin exposure at roughly 2 percent of the maximum safe level.11 Physician David Bach noted that producers already remove mycotoxins and that no evidence supports the claim they make people sluggish.10 Gizmodo and Fast Company published detailed debunkings, including the allegation that similar beans from his reported roaster sold for roughly half the price.9 Even Joe Rogan, an early amplifier of the mold claims, later said he had taken them at face value before reviewing the evidence himself.

The foods he says to avoid — and why

Asprey's caution lists warn people away from foods most of nutrition science considers healthy — raspberries, brown rice, and others. His reasoning is specific: phytic acid in grains and seeds can bind minerals like zinc, iron, and calcium in the gut, reducing their absorption; lectins can irritate the gut lining in sensitive people; and raspberries — a soft, thin-skinned fruit — are prone to mold growth after harvest, which connects to his broader mycotoxin concerns.

This is where personalized medicine comes in. Most people will do exceptionally well with raspberries — they are one of the highest-fiber, lowest-sugar fruits on earth, rich in vitamin C, manganese, and polyphenols like ellagic acid and anthocyanins that research links to healthier blood sugar, blood vessels, and brain aging — which is why berries rank so high in our guide to the most nutrient-dense foods on earth. A smaller subset of people who are sensitive to phytic acid, or who are working through an active gut condition, may not do as well — and for them, a short, test-guided elimination makes sense. The same thinking applies to brown rice, and there is an even simpler option: sprout the rice, which eliminates the phytic acid. Soaking, sprouting, and fermenting are how traditional cultures prepared grains for thousands of years, and cooking deactivates most lectins. As for the mold concern, buying raspberries fresh or frozen and eating them promptly answers it. The plan should fit the person, not the fear — blanket bans are the wrong tool.

Self-experiments and big claims

Most of Asprey's conclusions come from an experiment with one subject: himself. That is the honest strength and the honest limit of his work. His reported reversal of biological age rests on epigenetic-clock testing that scientists still debate; his claim to have sold the first product on the internet is his own telling, not settled history; and critics quoted on his Wikipedia page describe the Bulletproof Diet as “simplistic, invalid and unscientific.”10 He has also been open that his anti-aging toolkit includes cosmetic procedures, including plastic surgery — context worth having when weighing his appearance as evidence for the protocols.

Where the money flows — and the credit due

The structural critique is the simplest: his protocols route through his own products — the coffee, the supplements, the eyewear, the gyms — so recommendation and marketing travel together. Keep that in view, and then give him what he earned: he pushed intermittent fasting, MCT oil, sleep optimization, light management, and cold exposure into the mainstream years before the research caught up, and several of those practices now carry real published evidence. Read him the way he presents himself — a self-experimenter sharing experiments — and you will get the value without swallowing the claims whole.

The bookshelf

Dave Asprey books — and which one to read first

Quick answer

His major books: The Bulletproof Diet (2014), Head Strong (2017), Game Changers (2018), Super Human (2019), Fast This Way (2021), Smarter Not Harder (2023), and Heavily Meditated (2025). Four have been New York Times bestsellers.46

The Bulletproof Diet 2014

The book that launched a movement — food quality, fats, and energy.

Food & energy
Game Changers 2018

Laws of high performance distilled from hundreds of podcast guests.

Performance
Smarter Not Harder 2023

Getting bigger results from smaller, sharper doses of effort.

Efficiency
Heavily Meditated 2025

Neuroscience meets ancient practice — upgrading the mind itself.6

Mind & spirit
Which Dave Asprey book is right for you?
BookYearBest for
The Bulletproof Diet2014Food quality, fats, and all-day energy
Head Strong2017Brain performance and mitochondria
Game Changers2018High-performance habits and mindset
Super Human2019Longevity and anti-aging strategy
Fast This Way2021Intermittent fasting, done gradually
Smarter Not Harder2023Efficient fitness and recovery
Heavily Meditated2025Meditation, forgiveness, and the mind
The show

The Human Upgrade podcast

Quick answer

The Human Upgrade — formerly Bulletproof Radio — is Asprey's Webby Award-winning podcast, with more than 1,000 episodes and over 200 million downloads: long-form conversations with doctors, scientists, and performers on human optimization.54

If the technology side of health optimization draws you in, his show is the deepest archive in the field — and if you want the same conversation grounded in food, faith, and natural medicine, you'll feel at home on The Dr. Josh Axe Show.

In his own words

Dave Asprey quotes worth keeping

“Every cell in your body is listening.”

From daveasprey.com 5
The formulary

Dave Asprey supplements and products

Quick answer

Asprey's product ecosystem includes Suppgrade Labs (supplements), Danger Coffee, TrueDark light-management eyewear, and the Bulletproof line he founded — built around the inputs his protocols rely on: MCT oil, collagen, coffee quality, and light.3

Our editorial approach at DrAxe.com is to evaluate ingredients rather than personalities or brands: every supplement we cover receives a computed Dr. Axe Score — start with our guides to creatine and magnesium glycinate.

The mission

Does Dave Asprey really plan to live to 180?

Quick answer

Yes — living to at least 180 is his stated goal, backed by roughly two million dollars invested in measuring and upgrading his own biology. He reports reversing his biological age on lab markers; how far the approach scales is one of the open questions his critics raise.35

Whatever you make of the number, the posture behind it — treating aging as a solvable engineering problem rather than a sentence — has pulled enormous attention and investment into longevity science. Our own conviction runs parallel with a different foundation: the body was designed to heal, and the deepest levers are cellular — the thesis of Heal Your Cells and the work of The Longevity Clinic.

Dr. Axe analysis

Where we align and where we differ

Quick answer

Asprey and I agree on more than people might expect — food quality, fats, fasting, cellular energy, sleep and light, and taking ownership of your own health. We differ most in the spiritual foundation — his focus leans toward new age spirituality and consciousness practices, while mine is driven by Christian faith — and in his restrictions on foods like raspberries and brown rice that I consider healthy.

Where we align
  • Food quality first — grass-fed, pasture-raised, low-toxin, minimal sugar
  • Cellular energy and mitochondria as the deepest layer of performance and healing
  • Fasting, sleep, light, and cold as powerful, underused tools
  • Ownership — your health is your responsibility, not something to outsource entirely
Where we differ
  • Spirituality: his focus leans toward new age spiritual reality — consciousness work, altered states, and meditation technology — while mine is driven by Christian faith and the body's God-given design
  • Food bans: he warns people off foods like raspberries and brown rice over phytic acid, lectins, and mold toxins; I rank berries among the healthiest foods on earth
  • Engine: technology-first self-experimentation and a product ecosystem of his own, vs. food-first natural medicine guided by clinicians and lab work
The record

Career timeline

1990s

Silicon Valley tech career — early internet journalist, cybersecurity expert, and co-founder of a division of Exodus Communications; sells caffeine t-shirts from his dorm room, which he calls the first product sold online.3

2000s

Battling weight, brain fog, and chronic fatigue, he begins his self-experimentation quest; a cup of yak-butter tea in Tibet inspires what becomes Bulletproof Coffee.45

Early 2010s

Founds Bulletproof and launches Bulletproof Radio; MCT oil, collagen protein, and functional coffee go mainstream.2

2014

The Bulletproof Diet published — his first New York Times bestseller.4

2017

Head Strong published; launches the first Upgrade Labs biohacking facility.2

2018

Game Changers published.1

2019

Super Human published, laying out the plan to live to 180.4

2021

Fast This Way published; podcast renamed The Human Upgrade.3

2023

Smarter Not Harder published; Danger Coffee and Suppgrade Labs grow the post-Bulletproof portfolio.3

2024

The Biohacking Conference — which he created and hosts — celebrates its 10th anniversary as the largest in the world.2

2025

Heavily Meditated published, built on the 40 Years of Zen program.6

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What people want to know

Frequently asked questions about Dave Asprey

QWho is Dave Asprey? Dave Asprey is a health-science entrepreneur and author known worldwide as the 'Father of Biohacking.' He created Bulletproof Coffee, founded Bulletproof 360, Danger Coffee, TrueDark, and Suppgrade Labs, serves as CEO of Upgrade Labs, hosts The Human Upgrade podcast, and is a four-time New York Times bestselling author.
QIs Dave Asprey a doctor? No - and he does not present himself as one. Asprey is a technologist, entrepreneur, and author who built his career in Silicon Valley before turning his engineering mindset on his own biology. He works alongside doctors, researchers, and scientists, and frames his methods as self-experimentation and performance optimization rather than medical care.
QWhat is biohacking? Biohacking - a movement Asprey is credited with founding and naming - is the practice of changing your environment, inputs, and habits to take control of your own biology: food quality, light, sleep, temperature, breath, supplements, and technology, measured and adjusted like an engineering problem.
QWhat is Bulletproof Coffee? Bulletproof Coffee is Asprey's signature recipe - coffee blended with grass-fed butter and MCT oil - inspired by yak-butter tea he drank in Tibet. He built it into Bulletproof 360, the company that helped mainstream MCT oil, collagen protein, and functional coffee.
QDoes Bulletproof Coffee work? It depends on the goal. The blend delivers steady energy and satiety for many people, and MCT oil has published research behind ketone production. Mainstream dietitians counter that it can displace a nutrient-rich breakfast and adds significant saturated fat - so the honest answer is: it is a tool that fits some people and goals, not a universal upgrade.
QWhat is the Bulletproof Diet? His 2014 bestseller lays out a high-fat, moderate-protein, vegetable-heavy way of eating built on food quality: grass-fed and pasture-raised sources, healthy fats, low toxins, and minimal sugar - paired with intermittent fasting.
QWhy is Dave Asprey against phytic acid, raspberries, and brown rice? His reasoning: phytic acid in grains and seeds can bind minerals like zinc, iron, and calcium; lectins can irritate the gut in sensitive people; and raspberries, a soft fruit, are prone to mold after harvest. Dr. Axe's view: this is where personalized medicine comes in. Most people do exceptionally well with raspberries - one of the highest-fiber, lowest-sugar fruits, rich in polyphenols like ellagic acid and anthocyanins - while a smaller subset who are sensitive to phytic acid may not, and can use short, test-guided eliminations. Sprouting rice eliminates the phytic acid, and traditional soaking and fermenting do the same for other grains.
QWhat does Dave Asprey recommend about fasting? Fast This Way (2021) teaches flexible intermittent fasting - using fasting windows, fat-assisted fasts, and training the metabolism to run on fat - years before fasting went mainstream. His approach emphasizes working up gradually rather than forcing long fasts.
QWhat is Upgrade Labs? Upgrade Labs is Asprey's biohacking gym franchise - he calls it the world's first - where members use technology like AI-guided strength equipment, cryotherapy, red light, and brain training to get fitness and recovery results in less time. He serves as CEO.
QWhat is Danger Coffee? Danger Coffee is Asprey's newer coffee company - mold-tested, remineralized coffee designed, in his words, with your biology in mind. It sits alongside his other ventures: TrueDark (light management), Suppgrade Labs (supplements), and 40 Years of Zen (neuroscience-based brain training).
QWhat is 40 Years of Zen? 40 Years of Zen is his five-day intensive brain-upgrade retreat combining neurofeedback, neuroscience, and nutrition - named for the idea of reaching brain states that would otherwise take decades of meditation practice.
QWhat books has Dave Asprey written? His major books: The Bulletproof Diet (2014), Head Strong (2017), Game Changers (2018), Super Human (2019), Fast This Way (2021), Smarter Not Harder (2023), and Heavily Meditated (2025). Four have been New York Times bestsellers.
QWhich Dave Asprey book should you read first? Match the book to your goal: The Bulletproof Diet for food and energy, Head Strong for brain performance, Fast This Way for fasting, Smarter Not Harder for efficient fitness, Super Human for longevity, and Heavily Meditated for the mind and consciousness side.
QWhat is The Human Upgrade podcast? The Human Upgrade - formerly Bulletproof Radio - is Asprey's Webby Award-winning podcast, with more than 1,000 episodes and over 200 million downloads: long-form conversations with doctors, scientists, and performers on human optimization.
QDoes Dave Asprey really plan to live to 180? Yes - it is his stated goal, and he has invested roughly two million dollars in measuring and upgrading his own biology in pursuit of it. He reports reversing his biological age on lab markers; how far the approach scales is one of the open questions his critics raise.
QWhat do critics say about Dave Asprey? Dietitians have criticized Bulletproof Coffee's saturated fat and displaced nutrients; scientists note that many of his conclusions come from self-experimentation rather than clinical trials; his protocols often route through his own products; his caution lists warn against foods like raspberries and brown rice that mainstream nutrition considers healthy; and he has been open that his anti-aging toolkit includes cosmetic procedures, including plastic surgery. Supporters counter that he popularized fasting, sleep optimization, light management, and MCT oil years before the mainstream caught up. This page covers both.
QHow are Dave Asprey and Dr. Josh Axe connected? They are voices in the same movement toward taking ownership of your health. Both emphasize food quality, cellular energy, fasting, and advanced recovery therapies - Asprey through biohacking technology, Dr. Axe through ancient nutrition and natural medicine. Their deepest difference is spiritual: Asprey leans toward new age spirituality and consciousness practices, while Dr. Axe is driven by Christian faith. Dr. Axe's Longevity Clinic offers many of the therapies the biohacking movement helped popularize.

Sources

  1. Omega Institute. Dave Asprey — founder of Bulletproof Coffee and the biohacking movement; CEO of Upgrade Labs. eomega.org
  2. Milken Institute. Dave Asprey speaker profile — Father of Biohacking; Danger Coffee; Biohacking Conference 10th anniversary; 40 Years of Zen. milkeninstitute.org
  3. DaveAsprey.com. About Dave Asprey — companies, tech career, Exodus Communications, TrueDark, Suppgrade Labs, and the quest to live to 180. daveasprey.com/about
  4. Amazon. Dave Asprey author page — 100-pound weight loss, chronic fatigue and brain fog story, 200M+ podcast downloads. amazon.com
  5. DaveAsprey.com. Official site — 4x NYT bestselling author; The Human Upgrade with 1,000+ episodes; biological-age claims. daveasprey.com
  6. Heavily Meditated (publisher synopsis). Dave Asprey's 2025 book — 40 Years of Zen; media appearances including Nightline, The Dr. Oz Show, and The Joe Rogan Experience. abebooks.com
  7. A4M. Speaker profile: Dave Asprey. a4m.com
  8. Bulletproof. Dave Asprey author bio — yak-butter tea origin; Today Show, Fox News, Dr. Oz appearances. bulletproof.com
  9. Fast Company. Read This Before You Spend $19 on Bulletproof Coffee Beans — Gizmodo's debunking and bean-sourcing allegations. fastcompany.com
  10. Wikipedia. Dave Asprey — mycotoxin claims, physician David Bach's critique, and critics' assessment of the Bulletproof Diet. en.wikipedia.org
  11. Driftaway Coffee. A look at Bulletproof Coffee's claims — roasting, regulation, and the four-cups-a-day mycotoxin study. driftaway.coffee
Dr. Josh Axe, DNM, DC, CNS

Dr. Josh Axe is a doctor of natural medicine, doctor of chiropractic, and clinical nutritionist with a passion for helping people get healthy using food as medicine and evidence-based natural therapies. He is the co-founder of Ancient Nutrition and a two-time New York Times bestselling author.

Every fact on this page is verified against the primary sources listed above.

Editorial note: This is an independent, fact-checked editorial profile. Dave Asprey did not commission or review this page, and DrAxe.com has no commercial relationship with his companies. Corrections are welcome through our editorial policy page.

Published September 2026.